Key Product Features

• Pinpoints traffic slowdowns - indicates light, medium or heavy traffic
• Covers over 850 freeway miles throughout Los Angeles and Orange counties
• Uses official government freeway-sensor data from Caltrans and Metro
• Fixed, “at-a-glance” map display - high-resolution LCD screen, no scrolling required to minimize driver distraction
• Game day symbols show when the Dodgers, Angels, Lakers and Clippers have a home game; also show USC and UCLA home football games
• Always on – no power button, 2 AA batteries last 2 months
• Backlight for easy night viewing
• Hand-held portable device - fits in a pocket or small handbag
• Works right out of the box with a touch of the button

Setting Itself Apart
The patented TrafficGauge^® Mobile Traffic Map is the first and only dedicated mobile traffic map for the Seattle and Los Angeles/Orange County communities.

How does TrafficGauge stack up to other sources of mobile traffic information?

	TrafficGauge	Radio	Traffic Map on PDA	Traffic Map on Cell Phone
Product availability	yes	yes	very limited	very limited
Always on and up-to-date	yes	no	no	no
Complete Traffic Conditions	yes	no	slow downloads1	slow downloads1
At a glance Display	yes	no	no2	no2

Similar in concept though not pocket-portable, the TrafficMaster has made a splash in the U.K. with a mobile traffic map of London's Ring Road, attracting over 70,000 subscribers despite its $300 price tag for the device, plus $15/month service charge.

How do you use TrafficGauge?
TrafficGauge is always on, so using it is simply a matter of viewing its screen and symbols (note that most of these symbols don't appear in everyday use):

Pricing and Availability
The Los Angeles/Orange County TrafficGauge device can be purchased for $79.95, which includes one free month of service. Additional months of traffic service can be purchased in the following increments:

Number of Months	Price	Notes
Month-to-month	$6.99/per month	Automatic credit card payments
6-months	$36.99	$4.95 in savings (a 12% savings)
2-years	$129.99	$37.77 in savings (a 23% savings)

TrafficGauge comes with a 30-day money back guarantee as well as a one-year warranty³. TrafficGauge is available directly through the website at www.trafficgauge.com or by calling 1-866-872-3345. Beginning this holiday season, TrafficGauge will be available at retail locations throughout the greater Los Angeles and Orange County areas.

Due to its size and coverage area, the Seattle TrafficGauge device retails for $49.95 and includes one free month of service. Additional months of traffic service for Seattle can be purchased for $4.99 per month, purchased in six-month increments. Other service package options are also available.

Where does TrafficGauge go next?
Seattle served as the initial market for TrafficGauge. In fall 2004, TrafficGauge will debut a Los Angeles/Orange County product. In terms of opportunities for future growth, 15 other U.S. metropolitan areas currently generate graphical traffic data, and an additional 8 markets will be online within two years, representing over 27 million commuters. In addition, several Asian and European metropolitan areas currently offer graphical traffic data, providing an opportunity to reach several million commuters in these markets.

¹Slow download time requires user to refresh information frequently to secure complete traffic information.
²Getting to visual map of traffic requires multiple button-pushing and/or screen-scrolling...not an at-a-glance viewing of information.
³Warranty increases to two years if two-year traffic service agreement is purchased with initial order.