Free TrafficGauge Device for Participants

SEATTLE — February 1, 2008 —Traffic problems in the greater Seattle area are rarely disputed, the issue at hand is how to relieve this ever increasing problem. TrafficGauge, the premiere mobile traffic map company, offers the first and only dedicated mobile traffic map covering the Seattle area. With this innovative device, the company is working with the Washington State Transportation Center at the University of Washington to perform a study by the WSDOT.

The goal of the study is to learn how the region actually benefits from motorists having access to current freeway traffic congestion information. The study funded by legislation by Senator Patty Murray, Congressman Norm Dicks and others is looking at the impact real-time traffic flow information has on drivers and the highway system in terms of expected improvements, incurred through more efficient driving behaviors. The University of Washington expects the study results in about nine months.

“This study will be used by transportation and government officials worldwide to justify the benefits of funding smart road projects to further proliferate traffic flow information to drivers. We can’t be more proud that our company and the UW and WSDOT are working together on this landmark study,” said Ryan Peterson, CEO and founder of TrafficGauge.

Currently drivers interested in participating in the study are signing up for their free device. Study participants are given a TrafficGauge handheld that shows in real-time which freeways in the Puget Sound metropolitan region are currently congested. In return for participating, participants receive a free TrafficGauge (normally retails for $79.95 plus tax and six months of service costs $47.94 plus tax). The device will function free of charge for six months; after six months of service, participants will be allowed to keep the TrafficGauge device and may continue service at the current rate. For more information on signing up visit www.trafficgauge.com to learn more.

Key features of the TrafficGauge Mobile Map:

Pinpoints traffic slowdowns – indicates light, medium or heavy traffic

Always on – no power button, no “boot up” time, 2 AA batteries last 3 months

Purse and briefcase portable – easily fits in a pocket or small handbag, or mounts on dash
Backlight for easy night viewing

Game day symbols – for Mariners, Sonics, Huskies and Seahawks home games, 520 and I-90 closures, and Canadian border back-ups

At-a-glance fixed display – high resolution, no scrolling required

Express lane direction and traffic conditions

Works right out of the box with a touch of the button

Covers over 500 freeway miles throughout the greater Seattle Area, including Tacoma, Everett, and the Eastside

Uses official government freeway-sensor data from the Washington State Department of Transportation

Fixed, “at-a-glance” map display – high-resolution LCD screen, no scrolling required to minimize driver distraction

About TrafficGauge^®
Seattle-based TrafficGauge^® is dedicated to easing traffic problems in major cities around the world. It does this by empowering people with real-time traffic information, allowing them to make better decisions for their commute. Its primary product is the TrafficGauge® Mobile Traffic Map. “The first real-time mobile traffic map” was first launched in Seattle in 2003. TrafficGauge’s always-on traffic map gives drivers an overview of freeway grids and pinpoints traffic slowdowns. Data for TrafficGauge is sourced from Washington State Department of Transportation wire loop sensors embedded in freeways.

Founded in 2001, privately held TrafficGauge, Inc. has launched practical time-saving TrafficGauge^® Mobile Traffic Map Handhelds for Seattle, Los Angeles/Orange County, the San Francisco Bay Area, Singapore, and Chicago. Additionally, the company offers a free download of its service with TrafficGauge for PC, TrafficGauge^® for Cell Phone and other applications. All services show real-time traffic information for most major U.S. cities. For additional information about TrafficGauge^®, its products, and cities served visit www.trafficgauge.com.